The 2004 Fringe Poster was designed by Nick Boyce. At the time the then 25 year old was a graphic designer with design group Triplezero.

Fringe Director Karen Hadfield explained "Nick's poster was chosen for several reasons, firstly it fulfilled the brief; 'atmosphere electric in a city transformed' but primarily it was a response to the outburst of passion and excitement that drew us to it.  It was full of life and energy; and it radiated optimism."